Professional Application Essay Example | Topics and Well Written Essays - 1750 words

Professional Application - Essay Example The different platforms have successfully delivered the objectives of the business and created credibility of the brand and helped developed committed database of clientele and niche market. Introduction Integrated marketing techniques have emerged as powerful way of processing communication and sending critical messages across wider database of users and customers (Kotler et al., 2007). The synergistic mix of promotional channels has increasingly become more effective and efficient way to market goods and products. Marketing communication therefore is being conceptualized as an approach to business, making it an integral part of business strategy and planning (Wilson and Gilligan, 2003). It is vital element of business as it helps to develop committed clientele whose changing preferences are met through customization of products and services that meet their requirements. Indeed, in the age of advancing technology, customers have become more informed and put greater pressure on the m arketers. Looking at these various compulsions, Steve Madden footwear would use three different formats of media to market its products which are described as below. Part 1 Media choice 1: Broadcast advertising Broadcast advertising encompasses television and radio based advertising. Steve Madden is well-established footwear brand that needs to maintain its niche market position through unique advertising that can reach mass customer base to maintain its competitive edge in the industry. Television advertising at prime time would be used to target segmented demographic market. Television is powerful medium that influences consumer behavior through its visual and textual content that are able to connect with people’s ideas regarding the products and services. Its major objective would be to influence the buying behavior of the customers and motivate them to use their products. The secondary goals would be to maintain its visibility and create awareness regarding the robustness of the Steve Madden shoes that are preferred by the celebrities who endorse them on advertisements. The main advantage would be that it would create mass awareness of its new product lines and help people to evaluate and process the information as visual content tends to be remembered longer than print media. It exploits modelling theory that relies on observing the behaviour of others that often results in positive outcome (Schiffman & Kanuk, 2007). People identify with models and events and eventually get motivated to buy the product. The key disadvantage is the massive budget that could be difficult to maintain for long. Television advertising is expensive but as it is also the most effective platform of marketing goods, the decision would be beneficial for the company on a macro basis. The advertisement would use sports celebrity for showcasing its rough and tough product line in sports channel during rugby and baseball matches. It would use local channels and regional distribu tion channels as advertising platform. Entertainment channel at prime time on local television would target women and children. Advertisements on sports channel would target teenagers and young professional. The entertainment channel would focus on women and children and would use emotional appeal to influence their purchase behavior. The advertisements would be shown on break-time till matches last or the soap or entertainment program runs in the

Executive Pay Compensation Research Paper Example | Topics and Well Written Essays - 2000 words

Executive Pay Compensation - Research Paper Example So far, research has indicated that people are the most important resources that businesses require in creating their competitive strategies. This stems from the fact that people have the capability to understand the business environment and ways of creating their success. In having a competent staff, one of the approaches used is ensuring that people get the best pay for their work they do in the business. Some business owners believe that having a competent staff is the key to having effective and efficient work. While it may be true, the approaches used in achieving an effective and competent staff are what differ from one business to another. One of the questions that have kept appearing among most of the researchers concerns the real worth that can be attached to business executives. Are the top managers and other CEOs justified by receiving millions of dollars at the end of their month on their paycheck? If that can be case, can their salaries be justified from the work that th ey do? These among other questions have formed the centres of discussion whenever employee compensation is mentioned. While some businesses often use money as a means of motivating their staff towards better performance, others often prefer using other non-monetary forms of incentives to achieve same; this has led to a huge controversy concerning executive compensation pay.Inasmuch as business executives have continued to be the beneficiaries of huge pays from their companies, some people have been outraged by this observation.

Language Arts lesson plan analysis Essay Example | Topics and Well Written Essays - 500 words

Language Arts lesson plan analysis - Essay Example Furthermore, by allowing the students to predict what will happen, especially the ending of the story, students will be using inquiry based learning. They will be responding to questions, as well as asking themselves questions in the process of making a story. Thus, the various learning styles and strategies learned should help students gain a better grasp of what the beginning, middle, and end of something, such as a story, means. This will hopefully help them better understand analysis and storytelling in the future. As far as content specific strategies are concerned, this is a very interesting lesson plan. It does have quite a bit of promise. Students at the elementary age love storytelling, and thus incorporating a lesson plan into storytelling is a very good way to bring them into the actual lesson, and to catch and hold their attention. Asking them questions and getting them to focus on the illustrations will also help to keep their interest, since children typically love looking at the pictures in books. However, a stronger assessment could be presented in this lesson.

Discuss the relationship between given gender roles and atypical Essay

Discuss the relationship between given gender roles and atypical gender roles - Essay Example They are often thought to be similar concepts. The word "sex" can be used when a person wants to refer to only the biological differences that exist between man and woman. Sexual differences between males and females are universal. On the other hand, the word "gender" is used when a person wants to express the social differences between man and woman. 2In our essay, we are focusing on the social differences between man and woman and how they are expected to behave, look, and feel like their own gender rather perform atypical gender roles. Gender is a much more complicated thing to understand and it is a behaviour which is learned and changed with time. It changes from culture to culture. Gender roles is composed of several elements, be it be ones dressing, his behaviour pattern, their choice of career or work life how they go about when it comes to personal relationships, and many other factors. Gender roles can be exhibited by as small a thing as the way a message is composed in an SMS (short message service). In the old ages, gender roles were very specific and there was a sharp line between what men will do, think and feel like and how women are supposed to do these things. But since then and now, a vast difference has come because times are changing and the mind set of the people is expanding to allow acceptance for flexibility of gender roles. Nowadays, the strictly defined gender roles of the past have been re defined to reflect some wider acceptable gender roles of males and females. 3 People have unique ways of expressing their gender roles. Moreover, the gender role terminology is highly dependent on what culture, country, society and era it belongs to. Gender roles might be given or typical depending on the context in which they are being studied.4 Given gender roles are ones which are expected out of men and women to exhibit and on which

Investigation of Restaurant Finance Essay Example | Topics and Well Written Essays - 4500 words

Investigation of Restaurant Finance - Essay Example The restaurant has to offer high quality dishes as per cuisine menu because they are tested and people have gained trust to them. In this restaurant, range of products will be offered including, POSTRES and DESSERTS, ALA KARTA dishes, PLANTAINS and FRIED TANGS, HOT and cold salads, SANDWICHES’, BEVERAGES among other acceptable dishes as per cuisine menu. Having decided on what type of the restaurant is needed, the remaining part is getting the funds from most effective sources that will facilitate in any way possible to the success of the restaurant. Personal saving – in this, someone needs to think of the idea in quite reasonable time and develop an account of saving towards the venture. The magnitude of saving depends mostly on the size of restaurant one want to start and one will save proportionately towards the venture approximated cost. This type of funding is most convenient because one is assured that the fund is there. One may also save with the intention of getting more finance from a financial institution that offer loans on the basis of saving in the account. One of the challenges of this form of financing is that it may take centuries before one accumulates enough funds to start off the venture. Bank loan- the second option available as a source of fund is acquiring loan at the bank. With bank loans, one can be able to acquire enough capital to start off at age. It also gives one ample time to repay the loan as per agreement. The challenge of this form of finance is that limited to the policy of the bank and in one case or another one may qualify under the policies, one may not be granted the funds. Some limiting factors in this form of finance are needed for a guarantor, the need for collaterals that can be taken to repay the loans and also one may be required to have saved with bank some amount and for a specific time. If one does not meet these entire requirements, automatically one disqualify from getting the

Marcel Duchamp's readymade Fountain(1917) Essay Example | Topics and Well Written Essays - 500 words

Marcel Duchamp's readymade Fountain(1917) - Essay Example Fountain was rejected in 1917 despite the obvious advancement it made to the contemporary art movement in America. Not everybody then, or even now looks at a urinal and thinks of it as a fountain. However, if you look closely at the design it is a fountain. A fountain provides clean water. A urinal also provides clean water to wash away urine. Duchamp wanted viewers to look beyond the purpose of the urinal and into a natural beauty. The gleaming white porcelain, gracious curves, and geometrical shape of holes in the back are all beautiful when taken into consideration by themselves. Duchamp wanted his readymade to be a contradiction. A thing normally thought of as disgusting could be beautiful and a piece of art. Today Fountain is seen as one of the most influential pieces of the 20th century. Fountain also can be viewed in a historical context. This piece was displayed during World War I. While many men were dying in trenches in Europe, rich men were using urinals without a thought. While men were dying in their own urine and feces wanting a drop of water, men were flushing these objects without a thought away from the war. Duchamp was showing the differences between a poor soldier and a rich businessman.

Promote Person Centred Approaches Essay Example for Free

Promote Person Centred Approaches Essay 1.1 Person centred planning (PCP) should encompass every aspect of a service users support. Effective PCP is designed to ensure that the individual’s needs are always central when creating an effective support plan. Aspects such as an individuals goals, history, communication requirements, likes, dislikes and personal preferences should all be dutifully incorporated to create a fair, effective and unique care plan. For example, we have to respect the choices of the User. If the spiritual believes could appear not adequate for us, doesn’t mean that we are right and they are wrong. We need to do everything we can for help to promote adequate and good care for this user respecting their choices, independence and privacy. 1.2 The Care Plan is our bible. It provide all the information we need to provide the care  that the Users desire. The person is at the centre of our work, this mean we need plan and let the person to maintain their independent. Care Plans need to be review regularly to fulfil the individuals needs. Using effective care plans that apply person centres values provides the service user the chance to create a plan that it directly linked to their values and needs. Nobody likes to feel as though a generic method of care is applied when considering his or her support needs. Everyone is unique with requirements that relate exclusively to them 2.3 It is important to remain flexible when considering a service users support needs. An individual will always be changing and growing so it is important that this is reflected within their care plan. For example when I have previously supported NP goals relating to his ability to gain confidence whilst walking outside had to be met in a way that made the goal attainable. At first a goal of independent walking had been included within his IPP however any strict detail as to why and how this were to be most effectively achieved had to be assessed whilst communicating with him during our 1:1 support sessions. It turned out hat this goal was advised so that he could gain the confidence to go to work independently  without the need to get a life from his relative. As we would commonly visit the supermarket we created a method whereby the journey to the local supermarket was broken into segments where he would walk independently, slowly managing a further and further distance each week. Had I said that he should walk the entire journey by himself without breaking it down into manageable steps this goal would have not been completed. Therefore the effective completion of this goal was only attained through the needs of the individual being met on a personal level. 3.1 Mental capacity can be a complicated and ever adapting benchmark when assessing a person’s ability to do what is best for themselves. People must always be allowed to make mistakes as this will always be an inalienable human right of any individual. Ensuring that people do not put themselves or anyone else in direct  and immediate danger is the reason behind why the mental capacity act has been created. Factors such as anxiety and tiredness can affect an individuals ability to express consent which is reflective of their true needs. When a care plan is created it is always best to do it at a time and place where a service user feels relaxed and able to express their needs in a manner that is in alignment with their true feelings. For example at time times when I have supported ES he has been unable to convey a true account of his feelings due to being anxious at the time. If this is the case it is best for ES to spend some time doing relaxation exercises so that he can effectively participate in the design of his IPP. 3.3 For example when we admin Medications Stop any other activities we are doing, check and read all the information we have (care plan, MAR chart, blister pack ) Log in the LogBook. If anything happen, report immediately to line manager, inform the user and report it in the LogBook. If consent cannot be readily established an assessment of the persons capacity would need to be carried out. Firstly it would have to be considered that the individual understands what they are being asked to do, why they are being asked to do it and to what the concequences of their  choices may be. It is worth considering if they are relaxed, tired or preoccupied at this time. It can be beneficial to implement relaxation exercises to try and calm down a service user or even getting in touch with their family to ensure that their needs are fully met. If they are putting themselves or anyone else in immediate danger it can at points be necessary to contact emergency services depending on the severity of the situation. However this should always remain a the last option available when trying to diffuse a situation. 4.1 Encouraging people to do as much as possible for themselves , settings goals and task. Listening and acknowledging someone strengths and weakness. Allow individuals time to think and evolve in what they want to do. Recognising achievements however big or small they have made. If they cannot understand or make decisions by their self, the next of kin will be informed and asked. The order usually is spouses, parents, children (this may change) 5.3 Risk assessments are a vital part to an individuals care plan. It ensures that they will not be putting themselves or anyone else in danger. Whilst being an important part of any care plan they should remain as non invasive as possible to ensure that a service users retains the right to make their own choices. Certain risk assessments will contain a higher risk factor than others. It is when risks such as crossing road in a dangerous manner are enacted that the service users choice can become secondary to the fact that they are putting themselves in immediate danger. Risk factors such as ones that relate to dietary factors often have a smaller risk factor making it more possible to fully involve the service user in the decision making process when trying to effectively manage the risk in question. 5.4 Ensuring they have the correct information and know when these decision were made on their behalf. Inform them of the rights that they have. Assisting on searching of more information which that may help them make their decisions. If they would  like to make a complaint, inform them the Company policy and help them in  making the complaint if necessarily 6.1 : Personal Identity is the way we see our self and is related to our self image. This is important because it we will affect the way we feel about our self ( self esteem ) Personal Identity includes: Who we are What make us unique What are our values Physical identity Internal Identity Personals Goals 6.2 Those can be very different for different reasons but everyone can reach a good level of fulfilment. For someone could be physical or mental health. Is important that everyone knows this fact because will improve well-being and therefore our level or care. For example one person is important be eating a health meal or for another is not important. Or for an individual is important go to church but for other is more appealing watching a TV show. 6.3 When supporting an individual it is important to make sure that you can meet their needs in a way that promotes their sense of identity, self-image and self-esteem. When I have supported MC he has explained about how he has felt unfairly treated at work. This was mainly due to his lack of career progression as well a request for a transfer not being met, although having been promised. To help with this we constructed an information leaflet about his condition, which we gave to his employers so that they were fully aware of how to best interact with him. I also started communicating with his employer about getting a transfer to a branch that was closer to where he lived. As a result of this he has now been transferred closer to where he lives as well as feeling more valued as an employee. This has helped with develop his self-identity and self image through an increased sense of self worth as well as helping to improve his self-esteem. 7.1 A Risk Assessment will be done depending on the circumstances and surrounding. Like if the user live in the community or live in a care home. The risks are different in those scenarios and different actions need to be taken for make the living area safe. Risk assessments help decipher whether an individual needs 1:1 support or 2:1 support. They can also allow health  care professionals to implement safeguarding techniques to guarantee that the service user will not come into harm. This can include procedures such as giving individuals location devices if they are prone to wondering of whilst not being fully aware of their actions amongst many other advantageous practices to ensure the individuals safety. 7.2 The purpose of risk assessment is to eliminate any risk that may cause harm or loss to both service user and carer worker. However, in relation to the service user is important to remember their human rights are respected. For example the right to choose. If they are assessed also for a Mental Health Capacity and the outcome show that they are able to decide they are allow to make unwise or eccentric decisions. However it is important to identify the risk or possible outcomes, inform the Service User which will support to make a decision that will possibly involve taking some risks. 7.3 : Everyone’s circumstances could change over time in better or worse. Is important to identify any furthers changes or risks so the care plan can reflect the person immediate needs. Also people opinions and what they wants may change. Is important to keep the â€Å"person centred care approach† in mind all the times and during reviews. Also keep in mind our duty of care. the goal of effective support is help empower service users to the point where they feel able to lead an independent and rewarding life. As this is the goal of any support provider they must be aware that for one to achieve this they need to learn to manage the risks that they are subjected to in an independent manner. Therefore as a person grows and develops towards a heightened state of independence it is important to let them take control of their own lives and that means realising that risks that they may have formerly posed a threat to their well being will be withdrawn as they will know how to autonomously manage these hazards themselves.