Saturday, August 31, 2019

Reality TV a Poblem Essay

The Pop Culture phenomenon that is reality television has been expanding since its arrival in the early 1990’s. Reality TV is the newest television genre but not the weakest by far. After MTV launched the hit show Real World it was clear that realty TV is here to stay. Today reality television is bigger than ever any time of the day you can be sure that some sort of reality program is being aired on a network. Reality television has become so big that it has created whole television networks based around reality programing, networks such as Tru TV and E! Entertainment which is the mother network for hit shows such as Keeping up with the Kardashians and Girls Next Door. Despite the fact reality TV is very popular it can have negative effects on its viewers. Many media analysts believe although reality programing is entertaining it holds almost no redeeming social value whatsoever. When it comes to values of reality TV programs the only values that it seems to give people are su perficial or for profit. Reality TV’s foundation is their sense of vanity, even in shows like duck dynasty which is about a incredibly rich rural family living on a farm. Even though the show is about a red neck life style it doesn’t fail to show the wealth possessed by the family. Reality TV can often make an average person feel un average. When that average Joe tunes in to see three men in ugly beards (Duck Dynasty) spending hundreds of thousands of dollars on useless comities it can make him or her feel like their life isn’t good enough and that they too should be living like the people depicted on television. In the article Is reality T.V. so bad it’s good or just plain bad? By Sabrina Giancioppi she states â€Å"At face value, reality television is easily a reflection of everything that is wrong with society. The only thing worse than the housewives, bachelors, idols, kids from the shore, teen moms and toddlers, might just be those who tune in to watch these shows every week, fuelling our society’s great appetite for idiotism and humiliation (Giancioppi)† this shows that the possible reason for American’s over  indulgent us as Americans are so blinded by material objects and vanity that we often fail to acknowledge the great things our country has such has freedom of speech and freedom of religion. Many American’s have a mentality that is never satisfied we as a country seem to have a universal belief that nothing is ever good enough and reality television can be somewhat to blame. On reality TV we see rich house wives living a life of luxury and viewers think that if they are not doing these fabulous things like flying in private jets or going shopping for Bentley’s than we are not truly successful when success is based on one’s own perception n ot the perception of pop culture. Reality TV’s big demographic that it reaches out to is the teenager, because they are the ones usually watching the most television in the home ergo they are the best to appeal to. When a young mind of a teenager is exposed to unreal reality and scenarios depicted on reality programs such as Jersey Shore where a household of seven adults spend a summer on the New Jersey beach. The Show consists of drinking, partying, and copulation and was aired for over four years. Shows like Jersey Shore are bad for an older demographic let alone teens. When teens see shows like Jersey Shore it leaves an impression in their mind that this is what it is like to be an adult and they usually believe that because it is the only example they have seen. The problem with so many teenagers being engaged in reality TV programming is that it give false sense of life. When teens watch reality TV it more often than not makes them feel like they have a dull life. The show Laguna Beach: the real Orange County on MTV is about a local high school girl named Lauren Conrad and her clique of wealthy teen friends that live in Laguna Hills. In the show these kids have more problems and things going on than most adults. This is a prime example of how reality television can make a teens life seem awfully dull compared to the people’s on TV like Lauren Conrad who is constantly going to extravagant place and driving a sports car provided by her wealthy parents. Shows like Laguna Beach that are blatantly aimed to a younger audience should be showing kids and teens a role model and teach lessons that will help them in real scenarios rather than showing them a teenager and her friends alluring life filled with glamour that show lack of positive messages and no role models. Although reality shows can be  bad examples for kids and teens James Poniewozik of Time Magazine writes in his article titled â€Å"Why I Watch Reality TV With My Kids† he believes it is good to watch reality television with children and teens because it is the last type of family programming there is. In the article Poniewozik states â€Å"It’s no accident that many of the series I’ve mentioned are competition shows: like sports, it’s a genre that can appeal to kid and adult interests without denying either one. Most of these series are made for adults without any particular goal of being all-ages entertainment. But on their own terms, they reflect things that kids are interested in: competition, creation, performance. Maybe more important, they’re also a kind of structured introduction to the grownup world (Poniewozik)† the claim made by James reveals that there can be positive effects for kids and teens from watching reality shows if they choose to watch a particular show and watch it with their family, but this is not often the case. Usually the child or teen who is watching reality shows are watching with no parental guidance and choose to watch programs that are outrageous or most â€Å"grown up† show, they are not looking for the shows with least values not with the most. Being a teen that has gotten to see reality programming evolve to what it is now has shown me firsthand the lack of value the shows contain. In the Journal of Advertising Research authors Anthony Patino, Veltichka D. Kaltcheva and, Michael F. Smith write about the appeal of reality TV towards teenagers and preteens in the passage the authors state â€Å"With the number of hours spent in front of the television set increasing 6 percent annually (Nielsen Media Research, 2009) and the reality programming genre steadily growing, preteens and teens are more likely to be viewing reality programs. More important, there is evidence that young people emulate the behavior of reality stars (Patino, Kaltcheva, and Smith)†. This statement shows that teenagers are spending more time watching television and reality shows more and more. With the rise of teenage viewers in reality television it no wonder on why our youth seems to be growing up faster and faster. Now a days teenagers no longer want to stay kids for long they see these people on reality TV living an exciting life and they too want their life to be extravagant and exciting and they accomplish this by holding a semblance that depicts that of a reality TV star and doing things like holding  themselves to a higher caliber socially or do things they wouldn’t usually take part of like drinking or smoking but because they see these reality TV stars doing these things and thriving they too want that fame and success. Kids now a days are exposed to so much more grown up content mainly due to all the reality television that is going around. When my sister was younger probably in middle school she couldn’t get enough of MTV and VH1 reality shows from Jersey Shore to VH1’s competition shows like Flavor of Love and Bret Michaels Rock of Love. These type of shows were truly the definition of â€Å"Trash TV†; the shows consisted of a roller coaster of problems t hat at the times seemed enthralling. Shows like the ones my sister would watch made me feel like I was losing brain cells just by watching them, the shows had no plot, no good ideas, no good actors, no nothing. Now I don’t often watch reality television for multiple reasons the biggest simply being there is much better content on television. I would rather watch a such as Breaking Bad or Boardwalk Empire which contains a deep plot that calls for an engaged viewer and shows artistic traits such as cinematography, scoring and set design. Programs with a sense of meaning or artistic value seem more attractive than watching a group of people argue and stress over irrelevant situations. No matter who is watching reality TV or who isn’t they continue rise in popularity and spring out of nowhere by the masses. What makes these shows so attractive to all these viewers? Maybe it’s the enjoyment of seeing a stranger’s life play out in front of your eyes, or the convince of always being able to tune in and watch whether or not one saw last week’s episode. The best way to find out why audiences of reality TV get so enthralled with the programming is to interview with a fan of reality television shows. A super fan of reality shows that I know of is my sister Desirae Duran she is twenty-two years old, a junior in college, and has been watching reality television for as long as she can remember. The first questioned asked to Desirae was why do you like reality programs? Desirae said what she enjoys about reality shows is how they involve little effort from the viewer, when she watches reality shows she can be texting or on the internet on the same time and still understand what is happening in the episode unlike when she watches shows like CSI or Game of Thrones that require h er full attention. I then asked Desirae if she thinks reality  television has redeeming value in society. Her response to my question was rather surprising, she said that reality shows provide entertainment to people, that alone is enough for something to have redeeming value. Desirae then made a comparison to Game of Thrones and The Bachelor saying they both entertain her and fill her crave for good television. What my sister said about how entertainment is valuable is obvious and something I failed to realize and account for. I then asked Desirae a last question on why she thinks other people are so fascinated by reality TV and she gave me a short answer she said â€Å"people want what they can’t have and reality shows give them a taste of what they can’t have† This may be a key reason of why so many people enjoy watching shows about the rich and famous or maybe people just enjoy the entertainment aspect of the shows whatever it may be that attracts a viewers to reality televis ion the networks have no problem with it. It seems as if the only value that comes from reality television is the profit it provides television networks. One of the reasons why cable is flooded with reality programs is because they are so cheap for studios to make. If there is one thing television networks like ABC or NBC love more than a hit show it’s a hit show for the fraction of the price. In an article about the cost of reality television versus scripted television author Laura Jerpi of South University pulls information about reality programming from Scott Manville founder and president of TV Writers Vault in the article it states â€Å"An episode for a scripted series can be anywhere between a half-million and millions of dollars depending on the network and content involved,† in the article Manville also writes â€Å"budgets for reality shows can range from $100,000 to more than $500,000 per episode [depending on the network and content]†. With the amount of money being saved per episode it is no wonder why television is infested with reality shows. The dramatic drop in production cost in reality shows is due to an array of reasons. Reality TV often consist of one to no production sets, mediocre writers, a less than satisfactory director probably fresh out of film school and actors that work for less than an employee at Starbucks. Because of the low cost that goes into producing a reality show and the high profitability rate networks don’t mind having a surplus of them. The Failure of a reality has  far less risk than a failure of a Sit-com or prime time Drama because of the small cost and the large amount programs available so this lets studios and networks experiment with bizarre idea’s and unorthodox content. Reality TV is often called â€Å"Trash TV† mainly because of the lack of values it provides to the general audience. Reality shows fill a viewer’s head up with garbage content. Now a days when one channel surfs the overwhelming wave is the reality wave, reality programs have seemed to have gone to the point of no return. Shows like Jersey Shore and Laguna Beach will continue to thrive as long as people tune in to be passive and not active. It seems as if there are not enough hours in the day for reality television. Television use to be informative and artistic now all of those types of programs are being taken out to make room for reality shows aka â€Å"Trash TV†. If entertainment is considered a valuable commodity then I guess opium is John D Rockefeller. Work Cited Web articles -Giancioppi, Sabrina. â€Å"Pros and Cons: Reality Television | The Concordian.† The Concordian RSS. N.p., 09 Oct. 2012. Web. 02 Dec. 2013. . -Jerpi, Laura. â€Å"Reality TV – Low Cost Programming That Produces High Ratings.† Reality TV – Low Cost Programming That Produces High Ratings. South University, Jan. 2013. Web. 02 Dec. 2013. Television shows – â€Å"A Black & White affair† Laguna Beach. MTV. KBXV. Orange County. 28 Sep. 2004. Television -â€Å"A New Family† Jersey Shore. MTV.KBXV. New Jersey. 03 Dec. 2009. Television Interview -Duran, Desirae. Personal interview. 2 December. 2013. Magazine article -Poniewozik, James. â€Å"Why I Watch Reality TV With My Kids.† Time 181.23 (2013): 54. Business Source Elite. Web. 10 Dec. 2013. Academic Journal -PATINO, ANTHONY, VELITCHKA D. KALTCHEVA, and MICHAEL F. SMITH. â€Å"The Appeal Of Reality Television For Teen And Pre-Teen Audiences.† Journal Of Advertising Research 51.1 (2011): 288-297. Business Source Elite. Web. 2 Dec. 2013.

Friday, August 30, 2019

Food and Eating Essay

January 5 & 7 †¢ Hetherington, Kregg, Chapters 1-4 Cultivating Utopia Week 15 Case study: Growing organic Jan. 12 &14. †¢ Hetherington, Kregg, Chapters 5-8 Cultivating Utopia †¢ Exams handed back this week & Make up exam on Tuesday January 12, 1-3 pm Week 16Class and consumption Jan. 19 & 21. †¢ Roseberry, William. 1996. â€Å"The Rise of Yuppie Coffee and the Reimagination of Class in the United States,† American Anthropologist 98 (4). 762-775. (BLS). *Food basket assignment due on Thursday January 21st. Week 17 Gender, food & Community Jan. 26 & 28 †¢ Beardworth, Alan and Teresa Keil, â€Å"Food, family, and community† in Sociology on the Menu, London: Routledge, pp. 73-99. (On reserve) †¢ Allison, Anne, Chapter 15 â€Å"Japanese Mothers and Obentos†¦Ã¢â‚¬  in F & C Week 18Gender, food & the body. February 2 & 4 †¢ Bordo, Susan, Chapter 12 â€Å"Anorexia Nervosa: Psychopathology as the Crystallization of Culture† in F & C †¢ Parasecoli, Fabio, Chapter 13 â€Å"Feeding Hard Bodies: Food and Masculinities in Men’s Fitness Magazines† in F & C Week 19Race, ethnicity & food. Feb. 9 & 11 †¢ Williams-Forson, Psyche, Chapter 21, â€Å"More Than Just the ‘Big Piece of Chicken’: The Power of Race, Class and Food in American Consciousness† in F & C †¢ Nabhan, Gary Paul, Chapter 23 â€Å"Rooting Out the Causes of Disease: Why Diabetes is So Common Among Desert Dwellers† in F & C *Reading response due on Tuesday on either reading Week 20Nationalism & food Feb. 16 & 18 ââ€" ª Penfold, Steve, 2002, â€Å"Eddie Shack Was No Tim Horton†¦Ã¢â‚¬  in Food Nations, ed. W. Belasco and P. Scranton. New York: Routledge. Pp. 48-66. ââ€" ª Wilk, Richard, Chapter 19 â€Å"’Real Belizean Food’† †¦in F & C ââ€" ª Study Break –February 22-28th–Week 21Foundational approaches March 2 & 4 †¢ Barthes, Roland, Chapter 2. â€Å"Toward a Psychosociology of Contemporary Food Consumption† in F & C †¢ Là ©vi-Strauss, Claude, Chapter 3 â€Å"The Culinary Triangle† in F & C. Week 22Foundational approaches March 9 & 11 †¢ Douglas, Mary, Chapter 4 â€Å"Deciphering a Meal† in F & C †¢ Mintz, Sidney, â€Å"Tasting Food, Tasting Freedom† in Tasting Food, Tasting Freedom. Boston: Beacon Press. (On reserve) *Reading Response on either reading due on Tuesday. Week 23Foundational approaches March 16 &18 †¢ Harvis, Marvin, Chapter 5 â€Å"The Abominable Pig† in F & C †¢ Recommended: Beardsworth, Alan and Teresa Keil, â€Å"The mysterious meanings of meat† In Sociology of the Menu pgs. 193-217. (On reserve). Week 24 Mcdonaldization March 23 & 25 †¢ Ritzer, George, 2004 â€Å"An introduction to McDonaldization† in The McDonaldization of Society. Thousand Oaks, CA: Pine Forge Press. pgs. 1-23. †¢ Yan, Yunxiang, Chapter 32 â€Å"Of Hamburger and Social Space†¦Ã¢â‚¬  in F & C * Reading Response on either reading due on Tuesday. Week 25 Challenging Mcdonaldization March 30 & April 1st. †¢ Leitch, Alison, Chapter 24 â€Å"Slow Food and the Politics of Pork†¦Ã¢â‚¬  in F & C †¢ Pilcher, Jeffrey, Chapter 25, â€Å"Taco Bell, Maseca, and Slow Food†¦Ã¢â‚¬  in F & C. Week 26Challenging Mcdonaldization April 6 & 8 †¢ Clark, Dylan Chapter 26, â€Å"Punk Foods† in F & C Course wrap up this week. *Final exam* will be scheduled during the exam period. Please plan accordingly. Have a great summer!

Thursday, August 29, 2019

Food wine and culture of California Essay Example | Topics and Well Written Essays - 750 words - 1

Food wine and culture of California - Essay Example In laymans terms, a sustainable food ought to be reasonably priced and also include all the necessary nutrients required by the body. In other words, a sustainable food must be balanced. On the other hand, an unsustainable diet does not include all the nutrients that make a food balanced. Therefore, a sustainable diet helps uphold the well being of individuals. Over the recent past, most Americans have engaged themselves in consuming foods high in fats and sugars. As a result, a large proportion of individuals in the western world are either overweight or obese. According to Parvanta et-al (2011), "Approximately two-thirds of American adults are obese or overweight. Overall, approximately 23 million children are obese or overweight, and rates of obesity have nearly tripled since 1980" (n.p). This shows that instead of upholding individual well-being, the western diet is contributing to ill health. The westernised diet lacks the necessary nutrients such as vitamins, proteins, and carb ohydrates, and is high in sugars, fats, and other industrially manufactured substances. Based on this aspect, the western diet is unsustainable. In essence, a sustainable food is a food with the ability to be available for a very long time no matter the conditions available. Sustainable foods are also affordable. It is important to consider the fact that a sustainable food has to be enough for the local inhabitants (Carrera-Bastos, Fontes-Villalba and OKeefe, 2011). People cannot depend on imports as some foods are seasonal. According to Simopoulos (2011), the western diet contains some imported food stuffs such as vegetables and fruits. Fresh food products are able to reach the intended consumers faster and cheaply as compared to imported food stuffs. Studies conducted in the past elucidated the fact that the more the food delays before reaching the intended consumers, the more nutrients it loses. Therefore, such food may not meet the

Wednesday, August 28, 2019

Comparative employee relations Essay Example | Topics and Well Written Essays - 2000 words

Comparative employee relations - Essay Example They feel that labor flexibility would negatively impact bargaining power of labor and would only increase firm’s profitability. Thus they seek greater protection from increased bargaining power of employers and job insecurity. They argue that insecurity has been consistently increasing due to liberalization, privatization and globalization. It is now important to study the issue within a proper theoretical framework. What constitutes an inflexible labor market? According to Solow (1998), an inflexible labor market is created â€Å"if the level of unemployment-insurance benefits is too high or their duration is too long, or if there are many restrictions on the freedom of employers to fire and to hire, or if the permissible hours of work are too tightly regulated, or if excessive generous compensation for overtime work is mandated, or if trade unions have too much power to protect incumbent workers against competition and to control the follow of work at the site of production, or perhaps if statutory health and safety regulations are too stringent† [Solow 1998]. This definition is exhaustive enough but still doesn’t touch upon the important relevant issues of generous severance pay, costly legal battles that are important to study since they form an integral part of job security legislations. Such legisla tion regardless of the country where it was form would most likely include provisions that increase the costs connected with firing an employee and regulating hiring process. Job termination is not such an inexpensive process. It includes the costs of notification and the money incurred during non-performing period, compensation, legal costs, legal compensation, etc. Due to all these problems, employers might try to decrease the strength of workers but then comes job security legislation, which provides coverage to employees. Even in good economic times, employers might want to hire new workers but may find themselves at a disadvantage because they

Tuesday, August 27, 2019

Business-Millennial generations Essay Example | Topics and Well Written Essays - 750 words

Business-Millennial generations - Essay Example It is also important to note that this generation Y is also coined with the millennial generation because this generation simply refused to connect themselves with their earlier generations and were partly affected by the rise of technology also. (Winograd & Hais, 2008). What significance this generation can hold for a company can provide an important insight into the different attributes and characteristics of a completely new market segment which can be served with greater penetration. This report will discuss some of the most important attributes of the generation millennial for Penrose Media Co willing to penetrate and study this cohort to understand their work behaviors and attributes. Generation Millennial belong to an era which witnessed significant political struggle within US as they not only witnessed cold war but also fierce battles in Iraq war also. Though there are very rough estimates of the actual size of this generation however, some estimates suggest that generation Y comprises of almost sixty million individuals who have relatively more distinguished characteristics than previous generations. The most important strength of this generation is the fact that they are well aware of technology and are using social networking and other technological tools to capitalize on opportunities offered by digital world. It is because of this reason that they are often called digital natives as they are more familiar with the technology and are using it in more commercial manner. (Jayson). They are self assured and optimistic therefore they tend to have more inclination towards academic curiosity and as such more intellectual and socially engaged actions motivate them more as compared to their previous generations. What is also significant is the fact that due to their awareness of the technology they are more connected with each

Monday, August 26, 2019

A Framework for the Management of Oil Spillage Risks in Oil Dissertation - 1

A Framework for the Management of Oil Spillage Risks in Oil Exploration Programmes - Dissertation Example The aim of this paper is to develop a framework that will help the companies in order to control their oil spillage risks in oil exploration programs.  The objectives will be to investigate the nature of oil spillage risks; identify and summarize the existing understanding about oil spillage risk management; discover good practices in managing oil spillage risks and to provide a new framework that summarizes the findings and can be used further for managing oil spillage risks. Besides this, the paper has also focused on different methods used to manage the risk of oil spillage.  The oil industry is concerned with a long history of spills on the North Slope and the probability of future spills is high. Indeed, there has been an oil spillage once a day, on average, from the time when gas and oil development began on the North Slope. In order to make the subject worse, ocean currents move the chemicals and oil hundreds of miles. Further, in the Arctic Ocean, cleaning up oil spills w ould lead to enormous challenges. Suppression and recovery at sea hardly ever leads to the removal of more than a comparatively small fraction of a large oil spill, i.e. only 10-15% and often significantly less. Till date, no technology subsists in order to clean up oil in the sea ice circumstances and late-season spills would stay behind until the following year.  Oil spillage refers to an unintentional release of oil in a water body due to human activity and is regarded as form of pollution.  

Sunday, August 25, 2019

Connection between gender roles and violence against women Essay

Connection between gender roles and violence against women - Essay Example This essay "Connection between gender roles and violence against women" outlines the power of gender roles in society and how it is linked with violence against women. One does not need to look very hard in order to find a situation in which gender roles encourage a level of abuse and violence towards women. The young girls are told from the very earliest of ages that it is not ladylike to raise their voice or command in a demanding tone. Although it is possible that the same advice is given to young boys, it is far less common. Competition and demanding attitudes within boys is oftentimes encouraged; not only within the home but within a litany of sports programs and competitive engagements that these young boys are encouraged to take part in. In short, the children of our society are predisposed to an understanding of the fact that girls should be tended and shy by nature whereas boys should be boisterous and demanding; exercising a will to power over society and their own individu al wants. Of course, the same can be true with regards to sex and the means by which children are taught expected behavior with regards to sex. By and large, abstinence is most strictly promoted for girls as chastity is viewed as something of a feminine virtue. Although this is partly the case for boys, the level and extent to which this is evident is greatly reduced than the level and extent in which it is exhibited and girls. What such a differential suggests is that boys will be boys and should and probably will engage in a high number of sexual activities. prior to some form of monogamy. However, women should not be in charge of their own sexuality and perhaps cannot even be trusted to be in charge of it; thereby demanding that they remain chaste and abstinent. Returning to the power dynamic that boys and men are instilled with a nearly every aspect of world culture, one can see the way

Response to Manuscript Review Essay Example | Topics and Well Written Essays - 1250 words

Response to Manuscript Review - Essay Example Response to Manuscript Review The two sentences that end the second last paragraph in the introduction, beginning with ‘However, in 2007/2008, Arab†¦Ã¢â‚¬â„¢ are examples of difficult expression and grammar. As an example of good practice please redraft these two sentences to improve clarity of expression and sentence structure. I totally agree with this interpretation, the two sentences indeed are examples of difficult expression and grammar. I have redrafted this two sentences in order to improve the clarity of expression and sentence structure. In order to emphasize this, the two sentences have been modified and now reds as follows: â€Å"However, in 2007/2008, Arab countries were force to bring back agriculture development to center of national strategic consideration. In fact, Iraqi government in their 2013-2017 NDP, they have emphasized on the role of agriculture by presenting concrete goals and associated investment.† â€Å"However, in 2007/2008, Arab countries were forced to revive agricultural development to center national strategic considerations. In 2013-2017 NDP, the Iraq government decided to emphasize on the role of agriculture by presenting concrete goals and associated investment.† â€Å"The process is done in accordance to the law regulating examinations of seeds developed by international union. This sentence has been modified and it now reads, â€Å"The process is done in accordance to the laws regulating examinations of seeds developed by international union of new varieties of plants.

Saturday, August 24, 2019

Potter Five Forces Analysis Of NYC Chauffeurs VIP Assignment

Potter Five Forces Analysis Of NYC Chauffeurs VIP - Assignment Example In spite of the strategic management process developed by the organization management policy and goals, the success of the company was limited because of the existing competition especially from new companies investing in the chauffer industry. The introduction of new services by competitors and new business ventures in the next years will affect the revenue of the company. The perception that the company will be able to wade the storm because of its past expansion record is unfounded because of the increasing competition and the inflation affecting the consumers. There are several competitors who will affect the revenue collection of the company. The main competitors in the market include the iDriveYourCar.com and the chauffernewyork services. The iDriveyourcar.com offers rental services for vehicles without offering drivers if the consumer only needs the car. The offering of flexibility in car hire increases the competition for the company because of variety and diversity. Threats from substitutes There are several substitutes to the product range provided by the company. The products are from competitors such as city taxi services and buses which offer cheaper services to the consumer. Latest changes in the transport sector and existence of other market share leaders such as MTA Company and other companies introduce substitute to the transport system offer by the VIP limo service. The company is faced with a serious challenge from cost effective service delivery companies which do not offer high end products such as the limo but have focused on cheaper alternatives such as bus transport. These companies offer substitute services that pose a serious challenge for the NYC Chauffeurs VIP company. The substitute services are cost effective and readily accessible thus a threat to the growth and expansion of the NYC Chauffeurs VIP company. Competition The chauffeur industry has several companies especially in New York. These companies include New York Chauffeur, Chauffeured Service s and Chauffeur New York. These are the main source of competition. Stiff competition is from Chauffeured Service and iDriveyour Car.com. Chauffeured services have been in the market for over one decade making it have loyal customers and brand presence and strong brand image. Other companies are also venturing on Limousine industry have developed strategic plans to increase the market share of their respective companies. Competition for the companies is stiff and any delay or drop in the level of service delivery will lead to serious loss of revenue. The competition has been moved into the social media marketing. The use of social media platform has encouraged feedback collection and service improvement. However, social media has also led to serious competition between the companies. Buyer power This is an external factor. The number of customers willing to buy the product or service is dependent on their income, which is affected by inflation and other economic factors. These facto rs affect the level and quality of service that the customer will require from the company. During the financial meltdown, the service volume requested by the customers changed significantly resulting in the drop in revenue collection. Price differences and change can force the company revenue to decline