Essay on Raphael Sanzio Inspired - 1449 Words

It was once said by Josef Albers that, Any color subtracts its own hue from the colors which it carries and therefore influences. An artist works upon people, places, and things that incite them to express themselves. It is these things that lay the foundation for a masterpiece that goes on to influence future artists. This is how the artist Raphael Sanzio came about being one of the best of his time. Raphael took methods and ideas from his surrounding colleagues and then he would combine them with his own personality to create some of the best works from his era. Raphael Sanzios work of the Italian High Renaissance era is the result of influences and incorporation of techniques of Michelangelo Buonarroti, Pietro Perugino, and Leonardo†¦show more content†¦To make the work his own, Raphael would mix in his own personal sentiment into his work. Without this touch, Raphaels work would simply be a copy of the work by Pietro Perugino. (Raphael.) Not only does Raphaels artwork si mulate the paintings of Perugino but, it also channels a strong Da Vinci influence with its pyramidal composition, contour, balance, and interplay of light and dark (chiaroscuro) and sfumato (extremely fine, soft shading instead of line to delineate forms and features). (Raphael Sanzio.) Leonardo Da Vincis inspiration on Raphael can be most prominently seen in his well known series of Madonnas. One of the several techniques favorably utilized by Da Vinci is pyramidal composition. Pyramidal composition is a device used to pull the audiences eyes to view a painting from the top to the bottom rather than from left to right. In pyramidal compositon the objects in the painting are enclosed in what can be noted as an imaginary triangle. (Renaissance Baroque Art.) This technique can be easily and most obviously seen in Sanzios Madonna of Belvedere and The Canigiani Madonna. In Madonna of Belvedere see figure 3 the Virgin Mary is the main structure of the triangle. In her hands she is hol ding a child at her feet and is glancing at St. John. Because of the pyramidal composition, it draws the viewers eyes to begin looking at the picture from Marys head and work their way down to her feet where the two children are seen. Then in The CanigianiShow MoreRelatedAnalysis Of The Poem Raffaello Sanzio Da Urbino 1334 Words   |  6 PagesIntro Raffaello Sanzio da Urbino, more commonly known as Raphael, was an admirable and innovative artist that lived during the High Renaissance period. He was a painter, an architect, and a poet, and his creativity left a lasting impact in the world of art. His painting in particular was highly regarded; some considered Raphael to be the incarnation of painting itself and others said he was the greatest painter of the western world. Even those who had a low opinion of Raphael gave him credit forRead MoreRenaissance Art : A New System Of Astronomy, Exploration Of The Natural World1217 Words   |  5 PagesRenaissance Art is a large portion of the art we look at and get inspired by today, but where and who did it come from? Many things were developed such as the printing press, a new system of astronomy, exploration of continents. Also accompanied by the advancements in philosophy, literature, and especially art. Painting, sculptures, and decorative arts identified with the Renaissance eme rged from Italy in the 14th century. Renaissance art is an expression of Greco-Roman traditions, is captured theRead MoreBronzinos Venus, Cupid, Folly, and Time and Manets Le Dejeuner sur Lherbe930 Words   |  4 Pagesmatter of ordinary modern life. Mannerism art, the period of new European art emerged in 1520 to 1600, was a breakthrough of traditional artistic style of Renaissance, which flourished for centuries. Artists in this era experienced the death of Raphael Sanzio, the great Italian artist of the High Renaissance, and sack of Rome, which brought chaos and concern to people in the period. So, they broke through the classical artistic rule of High Renaissance. Mannerists didn’t practice the rules of RenaissanceRead MoreImpact Of The Italian Renaissance1387 Words   |  6 Pagesstatue still remains for display in Florence, Italy. Rafaello Sanzio, also known as â€Å"Raphael† is another famous painter and architect of the renaissance. Growing up in an artistic environment, Raphael began his painting career at a young age. It wasn’t long before his artistic talent became well known in his town. He was greatly inspired by the works from Leonardo and Michelangelo. Analyzing the art work of these artists a ssisted Raphael in improving his own painting skills and developing his personalRead MoreThe Renaissance And Its Influence On Classical Culture1101 Words   |  5 Pagesearlier period. Their style, while somewhat similar, yet also different. The influence from earlier was seen but more grandiose in many ways such as emotion and depth. In the first painting it is â€Å"The Sistine Madonna† by Raffaello Sanzio da Urbino, or known by many as Raphael. It was painted in 1513-1514. This art was originally displayed in the church of San Sisto, in Piacenza. This portrait was placed overlooking a crucifix, which may account for the saddened expressions on the faces of infant JesusRead MoreNorthern Humanism, Renaissance, and Late Mannerism1960 Words   |  8 Pagespatronage and commission, portraits and statues. The idea of humanism also affected the changing conditions toward art. Instead of suffering and serving, people could just create beauty, take their rewards and enjoy the aspects of life. This idea inspired people to be artists, which started to create a desire for attractiveness in living conditions and surroundings. These motivations brought the artists to reveal and learn again from the ancient Greek and Roman empires. It was an attempt to bringRead MoreThe Renaissance Was a Revolutionary Period2551 Words   |  11 Pagestechniques of art, a shift in artistic themes occurred due to a change in the artist’s perception of life and their values. The Renaissance is an era that was home to some of the most influential artists of all time – Michelangelo Buonarotti, Raffaello Sanzio, and Leonardo di Vinci were few of the many. One main characteristic that made the Renaissance revolutionary was realism; artists began to paint and produce what they saw rather than what an ideal was. Mirabello Cavalore produced The Wool FactoryRead MoreIntramuros4927 Words   |  20 Pagesthe metal embellished works from the  Tanjore  school. The paintings from the  Gandhar–Taxila  are influenced by the  Persian  works in the west. The eastern style of painting was mostly developed around the  Nalanda  school of art. The works are mostly inspired by various scenes from  Indian mythology. History The earliest Indian paintings were the rock paintings of  prehistoric  times, the  petroglyphs  as found in places like the  Rock Shelters of Bhimbetka, and some of them are older than 5500 BC. Such

Sir Gawain And The Green Knight - 1152 Words

In the medieval poem Sir Gawain and the Green Knight, translated by Brian Stone, the idea of righteousness pervades Sir Gawain’s quest. The poem was first written in Arthurian England, where the knights are expected to follow the code of chivalry, which tells them how to behave. Sir Gawain, the main character, is no exception, as every decision he makes follows that code of chivalry, save one. He is then punished for that one foolish choice, suggesting that a man must strive to be chivalrous, even when faced with a choice between chivalry and life. The poem consistently depicts Gawain as the perfect knight. The description of Gawain’s shield, given as he dresses to embark on his search to find the Green Chapel, advertises Gawain’s glorious virtues. The shield, with a five pointed endless knot on the front, represents the five most important parts of knighthood. Gawain follows the points to perfection, as â€Å"For, ever faithful in five things, each in fivefold manner, / Gawain was reputed good and, like gold well refined, / He was devoid of all villainy, every virtue displaying† (Stone 27.14-16). Gawain does not simply strive to be chivalrous and knightly; he is the epitome of righteousness. When the Green Knight goads King Arthur into accepting his swing-for-swing bet, Gawain, recognizing the dangerous nature of this bet, swiftly steps forward and convinces Arthur to allow him to strike the Green Knight. Gawain willingly puts the safety of the kingdom and King Arthur over hisShow MoreRelatedSir Gawain And The Green Knight1359 Words   |  6 PagesIn the poem â€Å"Sir Gawain and The Green Knight,† a protagonist emerges depicting an Arthurian knight named Sir Gawain. Sir Gawain, King Arthur’s nephew, takes initiative by accepting the challenge requested by the Green Knight in place of his uncle. He undergoes a perilous adventure, seeking for the Green Knight to receive the final blow. Although Sir Gawain is not viewed as a hero for his military accomplishments, he is, however, viewed as a heroic figure by the Knights at the Round Table for hisRead MoreSir Gawain And The Green Knight862 Words   |  4 PagesIn Sir Gawain and the Green Knight, by an unknown author referred to as the â€Å"Pearl Poet,† we are introduced to Sir Gawain. Gawain is a knight of the Round Table and he is also the nephew of King Arthur. As a knight, Gawain is expected to possess and abide by many chivalrous facets. Throughout the poem he portrays many of the qualities a knight should pos sess, such as bravery, courtesy, and honor among others. Because of his ability to possess these virtues even when tempted to stray away from themRead MoreSir Gawain and the Green Knight1100 Words   |  5 PagesThe poem of Sir Gawain and the Green Knight compares a super natural creature to nature. The mystery of the poem is ironic to the anonymous author. The story dates back into the fourteenth century, but no one knows who originally wrote the poem. This unknown author explains in the poem of Sir Gawain not knowing of the location of the Green Chapel and or who the Green Knight really is. This keeps the reader entertained with the suspicion of not knowing. The author then does not give his name orRead MoreSir Gawain And The Green Knight Essay1687 Words   |  7 PagesSir Gawain and the Green Knight contains ambiguity and irony that make it interesting to read and teach. Gawain’s conflict arose when he accepted the girdle that could protect him and when he lied to his host, severing fellowship with the lord for courtesy with the lady. By utilizing a social reconstructionist philosophy of teaching that emphasizes personal beliefs and ethics, a teacher will help the students establish their identities and learn to appreciate classic literature. Sir Gawain and theRead MoreSir Gawain And The Green Knight1514 Words   |  7 PagesSir Gawain and the Green Knight is an epic poem written in the mid to late fourteenth century by an unknown author. Throughout the tale, Sir Gawain, a Knight at the Round Table in Camelot, is presented with many hardships, the first being a challenge on Christmas by a man in which, â€Å"Everything about him was an elegant green† (161). This â€Å"Green Knight† challenged someone in Camelot to accept his game which they will chop off his head with his axe and the Green Knight will do the same to the playerRead MoreSir Gawain And The Green Knight1335 Words   |  6 PagesSir Gawain: The Ironic Knight Sir Gawain and the Green Knight is a tale of the utmost irony in which Sir Gawain, the most loyal and courteous of all of King Arthur’s knights, fails utterly to be loyal and courteous to his king, his host, his vows, and his God. In each case, Sir Gawain not only fails to perform well, but performs particularly poorly, especially in the case of his relationship with God. Ultimately, Sir Gawain chooses magic over faith, and by doing so, shows his ironic nature as aRead MoreSir Gawain And The Green Knight906 Words   |  4 Pagesusually the latter. In Sir Gawain and the Green Knight we see Sir Bertilak go off to hunt three very specific animals as a game with Sir Gawain. They agree that â€Å"what ever [Bertilak catches] in the wood shall become [Sir Gawain’s], and what ever mishap comes [Sir Gawain’s] way will be given to [Bertilak] in exchange.† (Sir Gawain†¦, ln 1105-1007). In this deal we slowly see Gawain loose his honor as paralleled with Sir B ertilak’s hunt. The first animal that is hunted by the knight is a deer, while thisRead MoreSir Gawain And The Green Knight Essay1521 Words   |  7 PagesFall 16 Donnelly Many years ago, knights were expected to form a certain type of relationship with their king, this relationship was otherwise known as fealty. Fealty is a knight’s sworn loyalty to their king (in other words a loyal relationship should be formed between the two). The use of this relationship is shown in the poem called â€Å"Sir Gawain and the Green Knight† ( the author is unknown). This poem has a classic quest type of formula, with a knight receiving a challenge and then going outRead MoreSir Gawain And The Green Knight1455 Words   |  6 PagesHowever, for Gawain in Sir Gawain and the Green Knight temptation existed around every corner while he was playing the game of the Green Knight. Temptation existed every day and each day it existed in a new way. Gawain never knew what was coming his way throughout the grand scheme of the game, but one thing was for certain he was being tested. Without his reliance religious faith and dedication to his reputation, Gawain wo uld not have been able to make it through the game of the Green Knight alive andRead MoreSir Gawain And The Green Knight Essay1020 Words   |  5 PagesBoth Sir Gawain, from â€Å"Sir Gawain and the Green Knight† translated by Marie Borroff, and Beowulf, from Beowulf translated by Burton Raffel, serve as heroes in different times of Medieval English Literature. Many of the basic principles that describe heroes in Medieval Literature are seen in both of these characters even though they were written in different times. There are distinct similarities, differences, and also a progression of what the hero was in English literature, between Sir Gawain and

Margaret Fishero. Sarah Owens. English 12 Honors Dual Credit.

Margaret Fishero Sarah Owens English 12 Honors Dual Credit 16 March, 2017 Term Paper Pollution is one of the biggest global killers, affecting nearly 100 million people. Pollution comes in many different forms and affects the world and the environment in many different ways. Along with the best known pollutants such as water, air, and land, there are other pollutants that many people do not know much about. These include light, noise, thermal, and household pollution and are all just as damaging as the most known ones. Pollution is an introduction of a harmful or poisonous substance into the environment that has a negative effect on life around it. Pollution is deadly, and it is destroying the only world suitable for life. Pollution is a†¦show more content†¦Ship operations and bilge cleanings release around 137 million gallons of water into the ocean a year. When it rains, hydrocarbons that are released from cars and industry settle from the air into the ocean releasing 92 million gallons of dangerous hydrocarbons into the marine environment. 37 million gallons of spilled oil in the ocean is due to major tanker accidents. One big spill, however, can affect not only sea life but also shore life for miles. Offshore drilling causes 15 million gallons of oil to be spilled into the ocean per year due to operational discharges and other spills. Although humans cause much of the oil pollution, natural seeping is also a large contributor. Natural seepage comes from the bottom of the ocean and also from sedimentary rocks that are gradually wearing away. Natural seeps allow 62 million gallons of oil to be released into the ocean per year. (Gradwohl) This roughly means that around 706 million gallons of oil are dumped into the ocean every single year, threatening the lives of fish and sea creatures and destroying the luscious marine environment. Not only is oil a factor that contributes to water pollution, but garbage is also. 14 billion pounds of garbage, mainly plastic, is deposited into the ocean per year, and only one to two per cent of plastic is recycled out of the 10.5 million tons of plastic America alone produces each year. There is so much waste in the oceans that the title Garbage Patch has been given to

Drinking Age A Huge Problem That Affects The Entire World

Today alcohol, is a huge problem that affects the entire world. In particular, in America it seemed a good idea to increase the legal drinking age to 21 years old, to lower accidents that may be caused by alcohol consumers. The issue is to understand if this decision actually helped, or if the USA should reconsider to lower the drinking age to 18 years old again. Making something illegal for such a long time, does actually preserve people to not be overtaken by it once it becomes permitted? Allowing them to get to know alcohol when they are younger, and learn how to control it, will actually help? These are the questions that arise when the drinking age in America is brought up. The drinking age was raised at 21 years old for some†¦show more content†¦This era ended just in 1933 when Congress passed the 21st Amendment, that gave to each state the power to regulate alcohol inside their borders.(LegalFlip, n.d.). During the Vietnam War, that lasted from 1959 to 1975, the legal drinking age issue arose again. The main point was that if people were able to go to war at 18 years old they should be allowed to drink too. For this reason, a lot of states stated 18 years old as the permitted drinking age. Around the 80s though, Organizations like Mothers Against Drunk Driving, started to push for rising the drinking age. That was related to two different problems: drinking and driving, and studies that showed how brain is not completely formed until around 20 years old. As a result of this, Reagan signed the National Minimum Drinking Age Act of 1984, that stated 21 years old as the legal age for drinking. (Trex, 2008). Even if States didn’t need to necessarily to set it as a drinking age, if they weren’t doing it the government would have had removed 10% of annual federal highway funding from states that chose an age below 21. For this reason, everyone set 21 as the minimum drinking a ge. Studies Several studies support the decision National Minimum Drinking Age Act. Those studies are also the ones that in some way managed to keep this Act still active, even if a lot of people are asking for lowering the drinking age at 18

Ubiquitous Media in Business Organizations-Free-Samples for Student

Question: Discuss about the Use of Ubiquitous Media in Business Organizations. Answer: Introduction Ubiquitous media literally means that a medium or system that is present everywhere without having a physical existence. This kind of surveillance system involves technologies that are invisible to eyes but present everywhere virtually. This system stays active in day to day lives of common people and remains embedded in the environment, systems used in daily basis, transportation networks and so on. Ubiquitous surveillance helps to sense movements or reactions of people and help system to adapt according to those reactions. Though this type of computing system helps to mark out reactions of people and make profitable changes in the system, yet there are risks regarding privacy of information which make this system a threat towards legal acceptance of ubiquitous system. Project objectives To determine the concept as well as usage of ubiquitous media system in a business context To discuss the potentiality of the implementation ubiquitous surveillance in a day to day basis To discuss various theoretical frameworks associated with ubiquitous system To critically analyze advantages and disadvantages of ubiquitous surveillance system Project scope This project would be helpful to provide insight into the concept of ubiquitous media system and its importance in business organizations. It would also be helpful to provide an idea about different companies which use this system as a part of their business and also problematic aspects of using such system. Contrasting viewpoints on the implementation and use of this system in day to day life would be helpful for depicting current threats associated with this system too, which would in turn be helpful to prevent problems in future. Different theoretical frameworks and concepts associated with this process would be helpful to install such systems in future to sense activities of people and make changes for better adaptation. Literature review Conceptual framework Figure 1: Conceptual framework (Source: Self-created) Concept of ubiquitous computing and surveillance Main concept associated with ubiquitous surveillance is the use of computing techniques which can sense the movements of people and mark out their activities regarding a certain product. For an instance, people use certain applications as well as systems, in which activity tracking software is used. These software track activities such as number of times an app is opened or closed, searches made by an user and type of purchases or options selected by an user (Zhang et al. 2013, p.200). As mentioned by McGuigan and Manzerolle (2015, p.1840) data analysis is an integral part of ubiquitous system and these data analysis procedures help to trace sensitivity, adaptivity and response of people and involve fundamental technologies to interact with users physically and virtually. There are four main dimensions of ubiquitous media system that are mandatory for business firms to implement such practices. Pervasive computing, ubiquitous computing, mobile computing and traditional business computing are the four main dimensions which remain associated with ubiquitous system and depends on situation or availability of resources for implementation techniques. Ubiquitous environment involve advertiser value, reader value and infrastructure needed for a certain purpose which has been explained by Khorakhun and Bhatti (2014, p.290); Advertiser value includes exposure, coverage, targeting, relationships and tracking, whereas, reader value include utility, entertainment of customers, personalization, interactivity and content migration. Figure 2: Ubiquitous media environment (Source: Khorakhun and Bhatti, 2015, p.291) Infrastructure includes identification of individuals, dynamic customization, intelligent integration, security and multiple distribution channels. This system is helpful to assess as well as analyze user profiles which help to gather relevant data about customers and customise products as per the will of interested group of people. On the contrary Salim and Haque (2015, p.40) claimed that use of Ubiquitous surveillance system breaches security standards of people and also sometimes fail to detect human behavior. Smart cities thrive on the concept of ubiquitous system where everything stays under radar of ICT technologies made for 24*7 surveillance system. However, due to immense use of power and easy access users information have made this system somewhat uncomfortable for common people. It has been countered by McMillan et al. (2015, p.12), that ubiquitous surveillance has been developed for beneficial aspects which may be useful for critical aspects too. For example London used live feed to deliver information about people; similarly business firms also use this system to monitor their customers by accessing their database to increase sustainability of products. It has also been mentioned that it is not mandatory to assess confidential information of customers to carry out ubiquitous surveillance, rather can be done by involving simple video surveillance too. Theoretical frameworks that depict the procedure of ubiquitous system The fundamental process involved in ubiquitous media surveillance can be described with the help of environment psychology theory which is based on the interaction between customer purchase as well as transactions (Tham, 2015, p.799). Figure 3: Environment psychology theory (Source: Tham, 2015, p.798) This theory states the importance of ubiquitous system in a business context as it helps to analyze primary goals or intentions of a customer before purchase of products and the ultimate or final transaction. This process helps to assess the middle step that is the cognition or emotion associated with the change of mind before the buying process and helps to focus on that particular aspect for creating better products in future. On another hand Hofacker and Belanche (2016, p.78) stated that even minute information about transaction of customers can be accessed with the help of ICT technologies as well as ubiquitous system and these information are extremely confidential for common masses. Moreover, it is not always possible for ICT technologies to evaluate human behavior every time and most of the time those are purely based on assumptions about the activity of people. Basic framework of ubiquitous system suggest that the there are three basic layers that are used in the implementation of ubiquitous computing in a business. Theory layer involves basic planning for the need of surveillance system. This layer is also associated with the integration of Information Communication Technology (ICT) with surveillance procedures in order to enhance monitoring process. Figure 4: Three layers of ubiquitous monitoring (Source: Aguado and Martnez, 2014, p.190) Second layer focuses on integrating sensor controls as well as data synchronization which can help a business organization to gather data of common mass for a particular product (Aguado and Martnez, 2014, p.191). This is in turn helpful for organizations to design product or services that would be preferred by masses. Third layer is the application layer that is directly related to the implementation process, is generally used to apply ubiquitous concepts in logistics, sales and transaction of customers (Markham, 2013, p.81). This layer is crucial for any business as it necessary to streamline ICT technologies in supply chain and transaction process to find out response or buying behavior of customers. On another hand, integration of such sensors at each level of operations involves extra costs and also is not adequate to bring about expected results always. For example, after years of ubiquitous surveillance, Amazon, an E-commerce company finally designed a personal assistant named Alexa like Google and Apple but failed to meet certain satisfaction standards even after prolonged surveillance. It is therefore stated that it is not possible for a technological platform to understand human psychology merely by assessing their activities (Yousfi et al. 2016, p.630). Organizations that use ubiquitous media system Many business ventures are associated with ubiquitous surveillance system and use a concept namely ubiquitous entertainment to implement the procedures in a fun way. This concept is mostly famous in digital music or video streaming industries, where it is practically possible for companies to assess the needs of customers with the help of their activities. For example Netflix, Google play, Amazon instant video and BBC iPlayer track playlists, ratings, duration of playtime of each music or video track and content aggregation methods to identify most preferable service for users. Mobile devices also enable users to share files via various platforms which help these companies even more to find most valuable services provided by them and set pricing standards as per the values of people (Martnez-Torres et al. p.158). Uber uses ubiquitous media system to identify as well as block regulators for restricting illegal behavior. This technique has been termed as eyeballing which uses the concept of geo-fencing. Uber uses this method to demarcate an area or a city to be monitored and keep a close eye on people who frequently open and close the application (Yousfi et al. 2016, p.60). This method has been coined as eyeballing which signifies location and frequent destination of a user. Other techniques involved in their surveillance system are looking over credit card information, payments made and so on. Figure 5: Ubiquitous surveillance of Uber (Source: Yousfi et al. 2016, p.61) This technology helps Uber to find out its potential customers and also help to find out if there is any illegal process involved in the system. Credit card information and use of those cards by users help to rectify actual identity of a user which is a beneficial aspect as stated by (Rabari and Storper, 2014, p.40). On another hand, Kitchin (2014, p.12) commented that it is illegal for business firms to access confidential information of users and if this tend to continue then business ventures associated with such an amount of surveillance can face ethical dilemmas in future. Moreover, engaging highly innovative technology can also pose as a risk to the business if an implementation process fails to meet expected outcome. Processes such as integration of developed software, cloud technologies and complex digital network may also face adaptation challenges at the early stage of their usage and also involve certain code of ethics to maintain the integrity of data gathered from users. As shown by global research consulting group, the market for video surveillance will grow from $30.37 billion per year in 2016 to $75.64 billion a year in 2020, which accounts to a growth rate of 15.6%. Figure 6: Estimated increase of ubiquitous surveillance (Source: Sun et al. 2016, p.770) This raise in surveillance procedures has been estimated to raise for two prime reasons namely terrorism and globalization of business. For business tycoons, ubiquitous surveillance is the easiest way to penetrate a new market and globalize their products, but raising cost for installation of complex ICT technologies is the prime concern for not only business ventures but also the government. Advantages and disadvantages of ubiquitous surveillance With every complex technology comes certain advantages and disadvantages and ubiquitous computing or surveillance is not any exception. Certain advantages has been stated by Sun et al. (2016, p.771); Helps to assess customer needs and design products as per those Ubiquitous system helps to aggregate choices of customers under certain criteria which in turn help companies to design products as per the choice of customers. Most beneficial aspect of this process is that it involves big data analysis to track intention and final decision of a customer. For an instance, e-commerce companies track products viewed by customers the most and final purchase. Amazon uses this technique to monitor customer purchase and set up prices as per the popularity of a product (McGuigan and Manzerolle, 2015, p.1841). Helpful to mark out errors in the system Big data analysis associated with ubiquitous monitoring helps to detect any illegal entity involved in operations. On another hand disadvantages has been stated by Salim and Haque (2015, p.42); Cost consuming process Involvement of complex ICT technologies involves high costs and also requires huge financial funding. Can involve legal as well as monetary risks Sometimes surveillance procedures outsmart the limits of privacy and ethical standards which may cause moral dilemmas for organizations (McMillan et al. 2015, p.10). Literature gap Theories based on ubiquitous media do not properly depict the process of proper implementation of such ideas. Researcher found it difficult to access statistical data associated with this concept. There have also been lacks of data regarding companies that use virtual monitoring, which made it difficult for organizations to draw out evaluations from theoretical concepts as well as gathered data. Conclusion Ubiquitous monitoring involves innovative yet complex technologies to monitor every action of people. While this type of monitoring helps a lot to develop a business by studying consumer behavior, this process also involve certain risk or threats too. The main risk of this kind of surveillance system is the investment as well as engagement of monetary resources as if a plan regarding virtual monitoring fails, it will damage the company revenue structure. On another hand, if ubiquitous monitoring gets implemented in a proper format it can lead towards plethora of opportunities. However, in order to consider practical impact of these kind of surveillance procedures, it can be stated that this option is not completely reliable but can be used as a supportive option. Reference list Aguado, J.M. and Martnez, I., (2014). Feeding digital omnivores: The impact of mobile media in digital entertainment.The Routledge companion to mobile media, 3(21), pp.181-194. Hofacker, C.F. and Belanche, D., (2016). Eight social media challenges for marketing managers.Spanish Journal of Marketing-ESIC,20(2), pp.73-80. Khorakhun, C. and Bhatti, S.N., (2014), Using online social media platforms for ubiquitous, personal health monitoring. e-Health Networking, Applications and Services (Healthcom), 2014 IEEE 16th International Conference on, 7(2), pp. 287-292. Kitchin, R., (2014). The real-time city? Big data and smart urbanism.GeoJournal,79(1), pp.1-14. Markham, A., (2013). Remix cultures, remix methods: Reframing qualitative inquiry for social media contexts.Global dimensions of qualitative inquiry, 1(3), pp.63-81. Martnez-Torres, M.D.R., Daz-Fernndez, M.D.C., Toral, S.L. and Barrero, F., (2015). The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments.Technological Forecasting and Social Change,91(1), pp.146-160. McGuigan, L. and Manzerolle, V., (2015). All the worldsa shopping cart: Theorizing the political economy of ubiquitous media and markets.new media society,17(11), pp.1830-1848. McMillan, D., Brown, B., Sellen, A., Lindley, S. and Martens, R., (2015), Pick up and play: understanding tangibility for cloud media. Proceedings of the 14th International Conference on Mobile and Ubiquitous Multimedia, 7(1), pp. 1-13. Rabari, C. and Storper, M., (2014). The digital skin of cities: urban theory and research in the age of the sensored and metered city, ubiquitous computing and big data.Cambridge Journal of Regions, Economy and Society,8(1), pp.27-42. Salim, F. and Haque, U., (2015). Urban computing in the wild: A survey on large scale participation and citizen engagement with ubiquitous computing, cyber physical systems, and Internet of Things.International Journal of Human-Computer Studies,81(6), pp.31-48. Sun, Y., Song, H., Jara, A.J. and Bie, R., (2016). Internet of things and big data analytics for smart and connected communities.IEEE Access,4(1), pp.766-773. Tham, A., (2015). The ubiquitous tide of uber: Disruptive innovation in tourism and hospitality.CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, 4(1), pp.729-800. Yousfi, A., Bauer, C., Saidi, R. and Dey, A.K., (2016). uBPMN: A BPMN extension for modeling ubiquitous business processes.Information and Software Technology,74(2), pp.55-68. Yousfi, A., de Freitas, A., Dey, A.K. and Saidi, R., (2016). The use of ubiquitous computing for business process improvement. Transactions on Services Computing,9(4), pp.621-632. Zhang, D., Huang, H., Lai, C.F., Liang, X., Zou, Q. and Guo, M., (2013). Survey on context-awareness in ubiquitous media.Multimedia tools and applications,67(1), pp.179-211.

Experiential and Psychological Factors and Products †Free Samples

Question: Discuss about the Experiential and Psychological Factors and Products. Answer: Introduction The assignment is about the marketing plan for Asia e University. Acting as a consultant of Asia e University Malaysia. A consultant needs to construct a marketing plan for Asia e University to have a 20 % increase in student number in 2018. A Marketing plan document of the business is being constructed to show the tactics and strategies of a business. It might not be constructed for a specific period of time which involves an in-depth detail related to marketing for example goals of the business and cost of its product. It provides a way towards achieving the desired goals and objectives (Duermyer, 2017). This assignment will outline the marketing plan for Asia e University and will focus on these key points such as Mission statement of Asia e University, the Present position of the university, Product and services provided by the university, Market of the university, Channel of distribution, Promotional strategies of the university, competitors and pricing. The Asia e University is a collective multinational university started by the Asia Cooperation Dialogue (ACD), a frame recognized in 2002 to endorse Asian cooperation at a central level. Recognized as a Malaysian enterprise, on the way to become the leading agent of e-Education, it is sustained by 34 ACD Member Countries as confirmed in 2005 in Islamabad at the CD Ministerial Meetings and in 2006 in Doha (Asia e University. 2017). AeU is working with the institutions of higher learning (IHLs) and training Centres to provide quality of professional programs of training and quality academic programs that are easily available and inexpensive in the ACD Member countries. For Asian, IHLs University AeU provides mutual certification and degree recognition and programs of the academy. This University also provides control on the resources and facilities like professional programs and academic information sharing for IHLs in Asia. AeU is recognized by ACD members countries as an instrument f or Asia-wide cooperation and act as a promoter between the nations and communities in contracting the digital gap. Asia human capacity needs are going to be fulfilled by AeU as it is ready to champion e-Education hard work. The mission of Asia e University is to work together with Higher Learning Institutions of Asia and use their collective image, expertise, and resources for providing good quality of Life-long learning and Higher education. To provide affordable and quality programs through e-learning Asia e University joined their forces with the institutions of global education. Many postgraduates around the world joined this university due to their programs like cross culture and cross-border. ACTS (Asian Credit Transfer System) is enabled by the Asia e University, it is a joint approval of academic programs between the educational institutions of Asia (Master Studies. 2002). Asia e University also focuses on the personalized learning, for this, they provide training and education to the professionals in pursuit of creativity, innovations, and flexibility in their need of education. The vision of the Asia e University is to become a leading university by providing quality and affordable learning in Asia. Asia e University is providing international reputational academic programs as they have become expert due to collaboration with the prestigious institutes. Their focus is providing flexible education and training pr ograms to the students and growing suitable educational technologies and strategies to support students thinking, skills, and capabilities. They are trying to establish a benchmark by providing best e-learning practices (1UNI. 2016). Information Technology and Multimedia School The aim of Information and Communication School is to prepare the best graduates with excellent skills and who are capable of fulfilling the needs of the industry in which they will work. Academic programs presented by the School are planned to arrange experts for the designation such as system analysts, web designer, animation specialist, software engineers, web broadcasting journalists and technology managers. The programs involved in information technology are graduate and undergraduate programs and varied Asia attitudes, traditions and culture give emphasis to creative multimedia (Quatar Conferences. 2006). Art, anthropology, philosophy, history, studies of religion, sociology, social work and different study programs of Asia such as Arabic studies, Chinese studies, Iranian studies are the courses offered by the Arts and Social Sciences School. A culture of research is emphasized by the School built on the excellence of both research i.e. interdisciplinary and discipline and scholarship. Asian culture main priority is their commitment to improvement and development (Asia e University. 2017). At graduate and undergraduate levels courses in engineering and technical studies are offered by the Engineering and Technical Studies School (Asia e University. 2017). Courses in physics, biology, and chemistry are offered by the Science, Health and Environmental Studies School and are functional to biotechnology, environmental studies, and medical science. Courses in basic science and interdisciplinary science will involve programs of graduate and undergraduate with field and laboratory courses (International institute of health sciences. 2017). Courses offered by the business and management school focuses on knowledge management, strategy, and marketing, innovation, e-business, performance management, human resource management, management of voluntary and public sector, corporate strategy and entrepreneurship. Business and management offer programs of graduate and undergraduate and business operation unique features are emphasized by the MBA program in Asia (Asia e University. 2017). Programs of graduate and undergraduate are offered by the Education and Cognitive Sciences School for the profession of education; it provides opportunities to the teachers to upgrade their skills and knowledge wherever they live and work. Teachers of member countries are benefited through this program. Educational leadership, science, cognitive science, mathematical teaching and language education are the areas given more emphasis (Asia e University. 2017). Animators, web and multimedia developer, instructional designers, video and audio specialists and graphic designer are the staff available in Instructional design and learning technologies Centre. The main focus of this Centre is upon the development and content design and assisting the member institutions. Strategic initiatives are promoted by this Centre to integrate e-learning in the education system. Learning Content Management System and Learning Management System are maintained by this Centre. Postgraduate programs are managed and coordinated by Graduate Centre in the University. The centre is responsible for management examination, quality, and marketing (Asia e University. 2017). To improve computing skills, interviewing skills, communication skills, presentation skills, etc. short courses are managed and organized by the Lifelong Learning and Training Centre for the individuals. The main focus of the Centre is to maintain cooperation with the member countries so that practices and experiences of e-learning can be exchanged (Asia e University. 2017). Innovation, Research and Consultancy Centre For the effectiveness of the programs, a joint research initiatives in e-learning is established among member countries by Innovation, Research and Consultancy Centre. This Centre is established for maintaining the cooperation with the member institutions and technologies and e-learning can be shared. Target marketing means dividing the market into different segments and then focusing on the segments of the customers whose demands and needs are related to the product and services offered by the business. It is a strategy of the business to attract customers, business, to increase the sales and for the success of the business. Distribution, pricing, and promotion of the product become more cost effective due to the target marketing strategy of concentrating on the particular segments of the customers whose demand matches with the business services (Eldering, 2003). The population of the Asia is about 3.6 billion people, it is almost 60% of the world population which is a huge market. It has been projected that 60-75% of the Asia people require some type of training and 60-90% of people require re-skilling. Besides this, 40-60% of people are demanding higher education (Quatar Conferences. 2006). The market for Higher education cannot be considered as the only market that needs the p reparation for a career with focusing on students with the age group of 18-22 years. There is a high demand for education and learning even in adults who want to be updated with the current information in their professional as well as personal life not only in Asia but all over the world. Recently, the adult learning and lifelong educations demand is increasing. With the help of e-learning approach, AeU will not face any problem in this market sector in serving their services. E-learning will cover the distance and time for the adult learners. Business can do segmentation of the market in three common types- Demographic segmentation, Geographic segmentation and Psychographic segmentation (Laroche, Bergeron Barbaro-Forleo, 2001). Demographic segmentation can be done on the basis of income level, age, religion, education, marital status, race, and gender. Knowledge of the demographic information is very important for all the business as demographic segmentation is the important criteria for recognizing target markets (Ba?uv?k, 2013). Geographic segmentation can be done on the basis of city, country, neighborhood, state, area code, zip code. Geographic segmentation depends on the consumers in a same geographic area with the similar demand and needs for the services and product (Dietrich, 2017). Psychological segmentation can be done on the basis of class personality, socio-economic and lifestyle. The socio-economic involve range of the customers from rich and educated people at the top to the unskilled and uneducated people at the bottom (Pickering Hayes, 2017). Asia e University is working in different segments and provide courses like Certificate and Diploma Programs which is applicable for Malaysia, Indonesia and other countries, Bachelor, master and Ph.D. Programs is applicable for Vietnam, the Middle East and other countries, Executive Programs is applicable for China, Cambodia and other countries and Life Long Learning is applicable for India, Pakistan and other countries. Marketing mix of Asia e University To promote the product or service businesses use some tactics or strategies, these tactics are known as marketing mix (Cavallone, 2017). Marketing mix involves elements known as 7 p's such as Product, Price, Place, Promotion, People, Physical environment, and Process. Some of marketing mix element of the Asia e University are explained below. Place- Place is also known as a distribution channel, it is used to meet the market wants, expectations and need of the student by the university. Nowadays many sources are available from which student can take the relevant information and with the establishment of the IT student have received an additional source of information in comparison to the previously restricted area of the university. IT instrument known as Blackboard is the example of a source of information used by students. IT source has developed, to hold the material of related university is an opportunity (Starck, 2013). Promotion- University can provide the information about its product and services based on the channels to the market. Channel can be made up of publicity, personal sales contact, advertising, and public relations. Personal sales contact between student and university is very important, as according to the previous research student need personal advice at the time of enrollment. The university should clearly explain and provide information at the time of promotion so that student can clearly understand the educational product. The website is one of the important channels of information transfer to the student. The website provides general information about the university to the student, but the university should not only rely on the internet it can be ineffective communication. Besides the website, other sources like advertising, exhibitions, and E-mail are also very beneficial for the university (Starck, 2013). People- People are the staff members of the university that interact with the students during the enrollment. Thus, the staff is the one who represents the university and can satisfy the student. People are the important factor that should be considered as they are related to promotion and process. The interaction between the student and staff are due to the personal contact of the academic, administrative and supportive staff. Image of the staff is related to the enrollment and perception of the student. Administrative staff plays important role in providing services to the student. Therefore, the reputation of the university can be affected due to the interaction between the staff and the student (Starck, 2013). Process- Universitys formal and administrative functions are involved in the service delivery. It is linked to the process of enrollment that includes registration request, examination of the course and evaluation with the results of the examination. Process include entertainment activities and social events. Bureaucracy and administration of the student are related to the educational service. The frustration of the university's staff and student can be reduced if there will be a well-functioning process. University should confirm whether the student is understanding the process of gaining a service or not as a student is part of the process. Cooperation between the staff is important because the interaction is involved in the service to create the product (Starck, 2013). Price- The income of the educational institute is influenced by the price strategy. The price of tuition, educational program is affected by the competitors price and demand. Therefore, Asia e University plans the prices of the programs accordingly so that student base can be increased in coming future and can give competition to other universities. Product- Product is the important part of the marketing mix. Even it plays a key role in the educational industry, it can be enhanced with the help of other components of the marketing mix. Asia e University designs their programs according to the demand of student (customer). Asia e University provides different crash courses and diploma programs to attract students. Physical environment- the Physical evidence is very important in the educational industry due to the intangible nature. Physical evidence works as a proof of product or knowledge delivered to the student. Asia e University provide physical evidence because it shows the quality of the services that have been delivered or going to be delivered and will also help in increasing the customer base by 20% of the university. The movement of goods and services from manufacturer to the end user of the product and services is known as distribution. Goods and services move from one place to other due to the presence of the distribution channel which involves different distribution intermediaries. Payment of the goods and services move in the opposite direction from the end user to the intermediaries and then to the manufacturer (The Economic Times. 2017). There are two types of distribution channel i.e. direct distribution and indirect distribution. In direct distribution channel, there are no intermediaries business provide goods and services directly to the customers. On the other hand, indirect distribution channel involves a number of intermediaries through which goods and services move from manufacturer to the end user (Liu, 2017). Asia e University adopt two model of distribution for the delivery of their courses Blended Approach- Blended approach involve online interactions, independent study done by the student and face to face interaction. Online Approach- Through e-learning mode courses are provided to the students and interaction between the student and instructor is done through the web. Whenever required student have to be present at the selected Centre even for final examination and assessments (Asia e University. 2017). Promotion- Promotion means to communicate with the customers and influence them to buy the product and services provided by the business (The Economic Times. 2017). Business can communicate with the customers through websites or through direct selling. For a business to promote their product is very important because it is the only way through which customer can know about the product available in the market and where it is available (Ward, S. 2017). Customers will only buy the product when they know about it. There are two categories in which promotional strategies can be classified- Push and Pull. Push strategy- For pushing the product to the customers some type of promotional activities are implemented for retailers, wholesalers, and distributors in push strategy. Activities like the bonus, wholesalers discounts, and trade fairs are the example of push strategies provided for the distributor's benefit and to attract them (Marketing. 2017). Thus, the demand for the product is created in the distribution channel. The customer is not familiar with these activities. Pull strategy- Activities of promotion are done for the customers to attract them in pull strategy. Example of pull strategy are discounts, digital campaigns, and advertisements. Thus, the demand for the product is created through these activities and customer reach to the retail stores or websites to avail the services and to buy the product (Magloff, 2017). Promotional activities done in pull strategy are visible to the customer. Promotional strategies used by Asia e University for increasing their customer base by 20% are- Development of mobile, Use of web analytics, Responsive website design, Strategic social media and Optimization of the search engine. Mobile development- Mobile technology is rising day by day, all the devices that are connected with this, universities and colleges are making huge investments in this. They are creating websites mobile version with this they are making their content of courses mobile-friendly (Hanover Research. 2014). Use of web analytics- To know where the university is reaching to their customer they rely on data-driven analytics. Analytics software uses are increasing because higher education ecosystem is getting complex and online material of the institution is expanding. Responsive website design- University and institutions are focusing on responsive web design so that student can be navigated about how to use it and website can be used and viewed on different devices. Optimization of the search engine- Institutions and universitys administration department want their institution to have a good spot on the search engine, especially Google. It is very important for institutes who provide niche programs (Hanover Research. 2014). Asia e University is dedicated and wants to become a global brand of life-long learning, the administration is desiring to improve their knowledge, capabilities, and skills to give competition globally. Asia e University has initiated strategic alliance and partnering with China, India, Vietnam, Middle East, Indonesia and South East Asian countries University, due to this Asia e University has become popular and helped them increase the number of students in the university. Further, to make Asia e University renowned brand internationally they are planning to start the collaboration with the countries like Africa, Australia, New Zealand and England. The goal of rising human capital Asia e University is adopting the innovative approach to build up the competitiveness of the nation globally and trying to improve the knowledge, skills, and capabilities of their administration department (Interface Education. 2014). Competitive edge is created by the speeds programs for the success. The programs of the Asia e University will improve the skills and make changes that are necessary for present and future industry needs. Fees of the Asia e University- Academic semesters are delivered in the Asia universities that provide quality services by Asia Exchange. These universities main focus is to provide quality and life-changing abroad semesters to as much as students they can. Due to this, they maintained their fees affordable for all the students and low as well. Host University is financing the Asia Exchange. University is providing lower price programs because they negotiate with the partner university about the tuition fees. As compared to the West tuition fees is lower in Asia as well as other expenses (Asia Exchange. 2017). Tuition fees cover Tuition, Orientation at the destination, Asian universities official transcript and official acceptance letter, Process of application, Guidance of the program and services of the program are provided before, during and after the program, After sending the application placement is guaranteed in the program. In addition to the tuition fee, for every application fees of approx. 75 EUR as a non-refundable fee will be charged. In the week of applying the application, the invoice will be delivered of this fee with the letter of initial acceptance. After receiving the invoice fee can be due for 10 days. For an international bank transfer, the bank can charge the service fee. Asia Exchange is an abroad organization of European study. Low tuition fees are charged from the European students in the European universities. For Europeans, lower prices are charged for Asia Exchange programs. Fees of Asia Exchange's program is affordable as compared to the fees of another independent program. For example- Prices of U.S. programs are more than 10000 USD. Within the deadline, all the required documents with the application must be submitted. Additional fees are charged from those students who submit their application after the end of application period according to the terms and conditions of the university (Asia Exchange. 2017). Conclusion In the conclusion, it can be said that success and sustainability of the Asia e University depend on international bodies, corporate enterprises, universities, government agencies and higher education institutes support and interest. Asia e University will have to change gradually in reaction to the contributing members and the needs of the market. The success of the Asia e University depends upon the member countries willingness to participate in expanding the market, opportunities for increasing the revenue, knowledge, and cooperation boosting. The mission of the Asia e University also says that they want to work together with Higher Learning Institutions to provide educational courses. Asia e University offers different services and courses to their customers such as Information Technology and Multimedia School, Arts and Social Sciences School, Engineering and Technical Studies School, Science, Health and Environmental Studies School, Business and Management School and Education a nd Cognitive Science School. Service Centre in support of schools are as follows the instructional design and Learning Technologies Centre, Languages Centre, Graduate Centre, Lifelong Learning and Training Centre and Innovation, research, and consultancy Centre. The above marketing plan of Asia e University will definitely increase 20% of student number in 2018. References Duermyer, R. (2017). What is a Marketing plan? Retrieved from: https://www.thebalance.com/what-is-a-marketing-plan-1794426 Asia e University. (2017). Overview. Retrieved from: https://www.aeu.edu.my/about-aeu/overview Quatar Conferences. (2006). The Establishment and implementation of Asia e University (AeU). 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